Key Responsibilities:

  • l Support all aspects of paid media/search engine marketing campaigns from strategy development, planning, execution, optimization to analysis and reporting.
  • l Monitor key metrics and analyze results to provide recommendations.
  • l Understand the key concepts of paid search keyword research, audience targeting for social and display ads, campaign constructions, daily maintenance and optimization techniques.
  • l Support internal marketing campaigns if needed
  • l Demonstrate passion for the search engine and online marketing space by staying abreast of industry news

Requirements:

  • 3+ years’ experience in paid media/PPC/social media/online advertising is an advantage.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
  • Experience working with popular PPC ad platforms (Google AdWords, etc)
  • Proficiency in managing small to medium scale PPC accounts in a variety of different business verticals.
  • Business level of spoken and written English and Japanese
  • Passion for technical problem solving, crunching numbers and deriving solutions from data is a must.
  • Project management experience
  • Aspiration for a long-term career in digital marketing and data science
  • Eager to develop consultation skills by communicating with Regional clients.
  • Advanced proficiency in Excel
  • Knowledge marketing automation and/or analytical tools such as Power BI is an advantage